Cardi B Files Trademark For Her Famous Catchphrase ‘Okurrr’

Written by on March 22, 2019

Fourth Estate Staff

Los Angeles, CA, United States (4E) – Cardi B has filed a trademark application for her famous catchphrase “okurrr”.

The filing was made by Cardi B’s company, Washpoppin, Inc. According to court documents obtained by Billboard, the rapper filed to trademark “okurrr” to use for “paper goods, namely paper cups and posters.” The filing was made on March 11.

It was also indicated that the word will be used for other merchandise such as T-shirts, hoodies, pants, jackets, headgear, sweatshirts, hats, pants, bodysuits, dresses, jumpsuits, shirts, sweaters, leggings, blouses, and undergarments.

A similar filing was made on February 25 by Cardi B for “okurr”, which refers to the same word but only with a minor difference in spelling.

The catchphrase is frequently used by the rapper. It was even featured in her Super Bowl commercial for Pepsi. It is also heard several times on her Grammy-winning album ‘Invasion of Privacy’.

On ‘The Tonight Show’, she described the word as something that sounds similar to a “cold pigeon in New York Citywhere she was born and raised. She told Jimmy Fallon that it is “almost like, ‘OK’ but the ‘okayyyy’ is played out,” hence the extended Rs.

Cardi B is one of the many singers who attempted to trademark catchphrases and lyrics widely associated with them.

In 2015, Taylor Swift filed a trademark application for “this sick beat” and “we never go out of style”, which were lyrics featured on her album ‘1989’.

Beyonce and Jay-Z also registered to trademark the names of their twins, Rumi and Sir Carter, as well the name of their eldest daughter Blue Ivy.

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