Chanel Announces Lagerfeld’s Successor
Written by KFAT on February 26, 2019
Fourth Estate Staff
Los Angeles, CA, United States (4E) – After legendary German fashion designer Karl Lagerfeld passed away this week, the luxury fashion brand he worked for, Chanel, has already announced his successor— Virginie Viard.
The brand which was started by designer Coco Chanel in her namesake since 1910 will look to Viard as its Creative Director following the big shoes of Lagerfeld. Viard has been the long standing right-hand woman of Lagerfeld since the former joined the brand in her teen hood.
In Chanel’s Instagram post, it deeply mourned the Kaiser of Fashion’s death in its announcement of such fact— Lagerfeld has served the house as its creative director since 1983 when its owners hired him to revamp the rusty luxury house. “My job is not to do what she did,” says Lagerfeld of her position, “but to do what she would have done.”
Alain Wertheimer, CEO of Chanel, said in the post that Viard was Director of Chanel’s Fashion Creation Studio and Karl Lagerfeld’s closest collaborator for more than 30 years. She has been entrusted by Wertheimer with the creative work for the collections for the legacy of Lagerfeld to continue.
“She is my right rector Virginie Viard, hand and my left hand,” Lagerfeld says of Viard to ELLE magazine, “our relationship is essential, doubled by a very real friendship and affection.”
Viard has not been so discreet recently as she took bows at the end of the Chanel fashion shows with Lagerfeld and quite recently, taking a bow alone during the couture show held at the Metropolitan Museum in Lagerfeld’s absence.
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