FX Slams Netflix for ‘Myth’ Ratings
Written by KFAT on February 5, 2019
Maria Agcopra – Fourth Estate Contributor
Los Angeles, CA, United States (4E) – Television network FX CEO John Landgraf expresses his distaste towards social media service streaming service Netflix for allegedly not being honest about its ratings, saying “One way or the other, the truth will always come out — as it always does.”
The FX chief spoke to reporters at the Television Critics Association’s winter press tour criticizing Netflix’s reporting of its shows and movie viewership.
Variety reports that Landgraf’s assertion is that Netflix does not follow universally accepted TV viewership metrics and misrepresenting ratings data by inflating their perceived usage and calling it “monopolistic” and that Netflix is creating a “myth” that the shows on its platforms are working against regular television platforms.
For example, Netflix claims that its Penn Badgley starred show ‘You’ and the British cast of ‘Sex Education’ garnered 40 million viewership. Landgraf says that as per US viewership, following Nielsen-accepted metrics, ‘Sex Education’ only had closer to 3 million average viewers per episode and ‘You’ accumulating at least 8 million viewers per episode.
Landgraf laments that the ‘winner takes all’ mentality is not good for America. The comments weren’t spared for Netflix as well but also to Silicon Valley companies who did not use widely accepted metrics to boost and inaccurately present their viewership.
Despite Landgraf’s remarks about Netflix, he firmly believes that the streaming service will stay in the television business for a long time. He adds that he is not opposed to the evolution of television in whatever platforms and is excited to participate in streaming— Walt Disney acquired FX through its deal with 20th Century Fox.
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