Instagram tackles online bullying with new feature warning users before posting mean comments

Written by on July 16, 2019

San Francisco, CA., United States (4E) – Instagram is tackling online bullying with a new feature warning users before they post a mean comment.

Adam Mosseri, who leads the Facebook-owned company, said he’s willing to risk less usage of the social media site to maintain user safety.

“My top priority as head of Instagram is the wellbeing of the people who use our platform every day. I had the chance to sit down with @TIME to talk about Instagram’s fight against bullying and the steps we’re taking to lead the industry in this fight,” Mosseri tweeted Monday, the same day a Time magazine article on him and the subject was published.

The new AI feature will let users know when a comment they write may be considered offensive before it posts to the site.

Instagram will also soon test a feature called “Restrict”, which can hide comments from some users withiout letting them know they’ve been muted.

The company is also looking into hiding like counts to ease what can be a competitive nature of some users with their posts and create “a less pressurized environment.”

“(Bullying) could hurt our reputation and our brand over time. It could make our partnership relationships more difficult. There are all sorts of ways it could strain us,” Mosseri told Time. “If you’re not addressing issues on your platform, I have to believe it’s going to come around and have a real cost.”

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