Netflix Joins Motion Picture Association of America as first non-Hollywood studio member
Written by KFAT on January 29, 2019
Maria Therese Agcopra Agcopra – Fourth Estate Contributor
Los Angeles, CA, United States (4E) – Streaming giant Netflix has officially joined the Motion Picture Association of America, the latter announced Tuesday.
This is a big move for both Netflix and MPAA as it marks a new era in Hollywood where its consumption is not anymore limited to the big screen but on any other media device as well. Netflix is the first non-Hollywood studio to become a member of the prestigious trade association representing six major Hollywood studios— Paramount Pictures, Warner Bros., Sony Pictures, Universal Studios, Walt Disney Studios and 20th Century Fox Studios.
The MPAA is an advocate for movie and television copyright, reduction of piracy and aims to expand its reach as billion dollar industry. It was founded in 1922 and responsible for producing almost 80 percent of movies each year. One of the association’s mission is to keep Hollywood afloat, as a productive source of the economy by attracting investments in Wall Street. It also heralded how actors would behave offscreen and established a movie rating system first introduced in 1968. According to the MPAA, the ratings were voluntary and thus, have no legal standing.
The MPAA has introduced its newest member in the heels of its groundbreaking Academy Award nominations for Alfonso Cuaron’s film, Roma— which earned a staggering 10 nominations alongside Yorgos Lanthimos’ The Favourite. The two films are both nominated this year for the most coveted prize— Best Picture.
Netflix not only bags nominations after nominations for its original movies and tv shows but it is also an advocate for reducing piracy all over the world. The streaming service has joined with the studios to stop piracy by filing legal actions against illegal download sites like PirateBay.
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