Tinder Settles Age Discrimination Lawsuit for $11.5 Million Worth of Super Likes
Written by KFAT on January 29, 2019
Maria Therese Agcopra Agcopra – Fourth Estate Contributor
Los Angeles, CA, United States (4E) – Hook-up app Tinder has settled a lawsuit for $17.3 million with California based users aged 30 and up.
Plaintiff Lisa Kim, led the class action lawsuit of approximately 230,000 others against the dating app when she realized that she was paying $10 more than her younger co-users of the app.
The premium payments for Tinder Plus, introduced in 2015, comes with privileges like unlimited swiping to people whom users are attracted to, the ability to rewind swipes and a ‘passport’ feature which gains you access anywhere in the world. The basic fee for younger users was $9.99 while ‘older’ users were charged $19.99.
Tinder defended the pricing hike towards mature users saying that they had more economic power and compared the strategy with Spotify where the latter grants a discount membership fee for students.
“During our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained and need a lower price to pull the trigger,” a Tinder spokesperson spoke to NPR.
When the lawsuit was filed in a California court, Tinder tried to dismiss the case using its Terms of Service clauses but Kim appealed it and was granted. In order for the plaintiffs to drop the lawsuit, Tinder offered a settlement where it would pay roughly about $11.5 million of Super Likes and an additional choice of a $25 check, 25 more Super Likes, or a free Tinder Plus or Tinder Gold subscription.
Tinder also said that it would not use discriminatory prices towards users 30 and up but would only apply in California.
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