Twitter puts a stop to political ads, CEO Jack Dorsey announces

Written by on November 26, 2019

Twitter put a stop to political ads on its social media network, company CEO Jack Dorsey announced Wednesday.

“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” Dorsey tweeted.

“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money,” he added.

The move comes as social media companies have been criticized for running false ads about political candidates.

Facebook will continue its stance of not fact-checking ads, however and will continue accepting political ads.

“In a democracy, I don’t think it’s right for private companies to censor politicians or the news,” he said. Zuckerberg added that he will “continue” to evaluate whether it is beneficial to allow political ads on Facebook, but that so far he has concluded that permitting political advertising is the better choice.

Presidential candidates for 2020 were split on their opinion of twitter’s move, with Democrat Joe   Biden lauding it and President Trump calling it “a very dumb decision for their stockholders.”

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